INTRODUCTION

Media electronic play the role in giving information to the audience not only by newspaper, internet, magazines or radio but television also. Television brings big impact in giving information, news and entertainment to the audiences. This is because beside the other media electronic given above, television is the only one give the information through the audiences in the many such of programmed. The programmed also focuses on a variety of points that are especially relevent to television production of today and that of tomorrow. Today, most of the worlds facing the big changing of the television system. This is because our country not only has the analog television system but they also have the digital televison system especially for the new television station like TV3.

Sistem Televisyen Malaysia Berhad (STMB) or known as TV3 was incorporated in 1983 as Malaysia's first commercial television station. It began broadcast in the Klang Valley on 1st June 1984. 28th July 1984 , TV3 meteoric rise led to its listing on the Main Board of the Kuala Lumpur Stock Exchange in April 1988.

One of the reality television programmes distributed in TV3 is 3R. 3R (Respect, Relax, Respond) is a television program created specially to recognize the importance of women's role in society  and their ability to challenge and change the conditions in their  lives and communities. It brings issues of importance, relevance and concern to young  women betthe researchersen the ages of 16 to 27. The program is currently hosted by Celina Khor, Rafidah Abdullah and Kartini Kamarul Ariffin, three dynamics women who are representative of the target audiences as the researchersll as role models for teenagers. Each episode of 3R deals with issues that effect youth and children from serious to fun to controversial through the use of role-play, open and frank interviews and discussion among the three hosts. 3R was awarded Best Infotainment Program in the Asian Televison Awards 2002, highly commended in the Best Youth program category and awarded the Red Ribbon Media Award by the Malaysian AIDS Foundation for its coverage in HIV / AIDS issues. It also won the Malaysian Video Awards 2003 for Best Magazine Program (Silver). The producer of 3R are a group of women dedicated towards making a difference in the lives of women Malaysia. Jointly produced by Mosaique Communications Sdn Bhd and Red Communications Sdn Bhd, the production teams are active in various NGOs in Malaysia ( http://www.3r.com.my )


Red Communication's client base is varied from TV stations to Corporate Clients to Television Stations to Advertising Agencies and even Non Governmental Organizations. This includes Unicef, Disney Channel, Nickelodeon, Discovery Channel, First Mobile Group, Multiple Technology System, Astro, Malaysian Aids Council, National Society for the Deaf and many more. They work with them from concept to execution providing a full range of multimedia services tailoring our production to suit their budget. For information, 3R programme also show in Philippines. Red Communication stated at Petaling Jaya, Malaysia.